We didn’t just launch a brand refresh to promote this perfectly balanced destination—we launched an emotion.

“Whelmed” is the feeling of elevated contentment that can only be experienced in Kissimmee due to the city’s perfect combination of relaxing and exciting activities.

We kicked everything off with a film—Finding Whelmed—and then a super Whelming refresh followed with a balanced palette, quirky voice/visual/vibe and assets for days (okay, years).